When it comes to menstrual health language, change is long overdue and at Cleanmarine, we couldn’t agree more, so much so, we decided to rebrand Cleanmarine For Women as Cleanmarine PeriodPlan.

 

The topic of menstruation is moving from discretion and private endurance to being reframed with a more empowered approach of openness and ownership.

 

With this in mind we have rebranded Cleanmarine For Women as Cleanmarine PeriodPlan. 

 

Menstruation is being normalised by avoiding code names, resulting in simple but symbolic changes, all in a bid to reduce stigma and gendered terms. 

 

With Period Positivity at the forefront or our rebrand it is the same great formula just with a new name and tone of voice, one that is direct, progressive, inclusive and trustworthy.

 

PeriodPlan is exactly what it says it is - Plan-A for your Period!

 

We hope you love our new look as much as we do!